A multi-platform social media revamp and management project focused on community engagement, content strategy, and the revitalization of key luxury real estate accounts, including Central Park Tower and One57.
A high-impact premiere seeding campaign built around a custom kit inspired by the film’s rugged aesthetic, reaching an estimated 158 million followers across sports, lifestyle, and Latino audiences.
This section showcases work in branding, marketing strategy, and visual communication. Each project explores how ideas are translated into identity systems, campaigns, and digital experiences that resonate with specific audiences. The focus is on creating design solutions that are both conceptually grounded and strategically effective.
A cross-disciplinary campaign combining a LUAR fashion collaboration, a branded video production, and an influencer seeding program that reached over 93 million followers.